With our staff of senior-level strategists, LTV Marketing develops marketing communications strategies for small to midsized companies. We engage with clients on a project or retainer basis, for both short-term intensive periods and longer multi-year agreements.
Every engagement begins with strategic planning. We start with an intensive discovery period where we get to know your organization from the inside out and the outside in. We talk with your leadership team, your employees, your customers, your partners and peers, even your competitors. We review your strategic plans, previous activities and their outcomes. We study your market and emerging trends.
After the discovery period, we work with you to develop clear and consistent messaging. This messaging flows through your communications and helps form the basis for a strategic marketing communications plan. This plan can include a wide range of activities, including customer communications, corporate collateral, direct mail, email marketing, newsletters, public relations, events and more. Together, your unique messaging and marketing activities are carefully integrated and drive the lifetime value of your core relationships.
Once your plan is in place, we perform as much, or as little, of the actual execution as you need. If you don't have the resources in-house to execute the plan, we can act as an outsourced marketing department. If you do have internal marketing staff, we can act as a supplemental team, providing consultative or tactical support for branding, messaging and strategic planning, as well as aiding in launches or other mission-critical programs.
No matter what your resource situation is, we have a model that can support you. Together, we can establish the marketing communications initiatives your organization needs to meet its goals.